E-commerce is a booming industry so are the platforms that make online businesses easy. Most of these online platforms are already packed with tools to reach a greater audience, manage orders, and keep up with inventory. Gone are the days when recording a business’ transactions are merely on paper. The internet era has transformed the business industry into a virtual space accessible through a person’s mobile phone. If you’re planning to start your own, it’s for sure that you’re scouting for a platform to use. On this post, we will discuss some points about Shopify vs. Wix vs. WooCommerce.
This is a brief analysis of the differences between the three including pricing, features, convenience, accessibility, marketing, and its pros and cons. It’s up to you to choose which one matches your choice of platform.
Shopify is directly marketed as an e-commerce platform and is widely used on major webstores. Companies like Budweiser, Tesla Motors, and Red Bull use Shopify on their online stores. The tools here are optimized for marketing, SEO, and other interactions with the audience that will result in a possible purchase. You can also edit CSS and HTML files on a fly in Shopify while you can hook up your own domain as well. There is also a built-in blogging platform that you can maximize for SEO purposes in order to drive more traffic to your site.
The best part about Shopify, which is probably the reason why it stands at the top of e-commerce platforms, is its unlimited bandwidth. If you’re a beginner looking for a simplified version of e-commerce platforms, I can give a bet on Shopify. Everything is doable and the interface is user-friendly.
But of course, Shopify has its own share of downsides on this Shopify vs. Wix vs. WooCommerce discussion. It only has three product attributes where you can categorize your products based on the material, size, and color. You can’t anything aside from that. Anyway, it’s just a small thing compared to the strong features like the site analytics.
The per-month plan starts at $9 up to $179.
User-friendly and the admin area is easy to use. It’s intuitive to use for starters.
Shopify comes with free hosting. You only need to sign up for a paid account to start your online business.
Shopify has a mobile marketing feature so you’re assured of a bigger audience. This includes those who shop using their phones.
Wix is famous for quick website setups but it’s also an effective e-commerce platform for those who want to start with a website. There are tons of pre-designed templates here and you only have to think about what you need to add. It’s a drag-and-drop site for the easiest setup of your online store. You can also add a photo gallery of your products here for more visual appeal. This is the biggest advantage of Wix in terms of Shopify vs. Wix vs. WooCommerce.
One of the biggest advantages of using Wix is the available video tutorials on the platform about how to improve your site. You would need this in the process of setting up your Wix platform as you will basically start from scratch here. Everything is customizable which can be a good thing and a bad thing too. You have to build the site on your own and choose lots of options including the template, menus, buttons, and more.
If you want to customize more, you can edit the integrated Wix HTML5 codes. Tweak all these and you’ll have a highly customized store that fits your product. Just remember that this doesn’t have unlimited products attributes.
Wix is significantly cheaper than Shopify. You can have an account for as low as $4.08 and a maximum of $21 a month. These prices are projected in the local currency of your country.
It’s easy to use Wix, but if you’re a newbie in the designing department, you might find it a bit confusing. There are videos you can utilize to get through this. Just a bit of a downside if we talk about Shopify vs. Wix vs. WooCommerce.
The hosting is already included in the monthly plan.
Wix is mobile responsive so you can enjoy the benefit of having mobile shoppers visiting your store.
Unlike the first two e-commerce sites, WooCommerce isn’t a website development platform. It’s a plugin for WordPress, therefore, you have to set up a WordPress site first before you can use this. Just make sure that you have a WooCommerce-friendly theme so you will have less work to do when it’s time to install the plugin. It’s worth the hassle as WooCommerce is backed with many payment portals like PayPal, COD, and BACS. You can also configure the tax settings and shipping fees as well as monitor reports on sales, orders, inventory, reviews, and the overall operation of your online store.
You can also launch your marketing campaign here using the tools to have discounts, user restrictions, and other options. Another good thing here is you can convert your website into a shop by installing the WooCommerce plugin anytime.
As a plugin for WordPress, WooCommerce is totally free. You just have to download it and install the plugin on your site. This entails a lot of work especially if you are starting from scratch on WordPress.
WooCommerce is easy to use as long as you have a WordPress site already set up. If your theme isn’t compatible with this plugin, you might have some back-end problems that will need some technical work.
Since you’ll be using this on the WordPress platform, you would have to set up a website and pay for the separate hosting.
This is also a mobile responsive tool, being in the WordPress platform.
Did this Shopify vs. Wix vs. WooCommerce post help you? If you’re an aspiring online seller, these three platforms are interesting options that you can check out. Do you have questions in mind? Ping us below and we’ll discuss it with you!